Mountain Health Network Invites Businesses to Paint the Town Pink for Breast Cancer Awareness

While breast cancer is among the most common cancer in women of all combined major racial and ethnic groups in the United States.

October is National Breast Cancer Awareness Month and to help spread the message, Mountain Health Network (Cabell Huntington Hospital and St. Mary’s Medical Center) invites local businesses to Paint the Town Pink.

Businesses are asked to decorate their storefronts or buildings with pink lights, breast cancer awareness slogans or be creative with other ways to support the cause by Sept. 30.

 “Last year, we asked a breast cancer survivor to flip a giant switch that lit the Edwards Comprehensive Cancer Center pink for the entire month of October,” said Kevin Fowler, president and CEO of Cabell Huntington Hospital. “This year, we’d love to see our community get involved and show their support of fighting breast cancer. We want to flip a city-wide switch of awareness.”

Fowler said spreading the message of awareness helps support finding a cure.

“The more people know about breast cancer and learn how to support finding a cure, the faster we can defeat what affects one in every eight women in the United States,” he said.

 “We love our community and know that when people come together with a common cause, things happen,” said Todd Campbell, president and CEO of St. Mary’s Medical Center. “It will be exciting to see what everyone comes up with that will be seen by visitors from all across the region who visit our community.”

A Paint the Town Pink ceremony to light the cancer centers and downtown displays will take place on Sept. 30 at 7:30 p.m. in Pullman Square. Refreshments will be served at Huntington’s Kitchen and  T-shirts will be available for purchase for $15 each. Proceeds benefit both hospital breast cancer relief funds.

A Pink Out is planned for both hospitals and the community on Oct. 1 where individuals are asked to wear pink attire that day. If your business would like to participate and have their logo or website changed to pink, contact Amy Frasure at 304.550.0085.

Several breast cancer awareness activities throughout the month will also take place, including free screenings, Ladies in Pink Luncheon, breast cancer survivors dinners and more. For a full list of Breast Cancer Awareness Month activities visit or .

Downtown businesses who would like to participate in Paint the Town Pink and be recognized for their storefront activities should call Shawn Jordan, manager of media and production at Cabell Huntington Hospital at 304.399.6742. If your business would like to have their logo or website changed to pink for the month of October, contact Amy Frasure at 304.550.0085.